When you register on Arapiraca's platforms, you provide us with some personal data in order to make your contact possible. Arapiraca values the security of your data, respecting your privacy and transparency with you and, therefore, we have decided to create this document to explain how your personal data will be treated and what measures we apply to keep them properly secure .
Initially, we would like to introduce ourselves. We are Comércio e Indústria de Fumo Arapiraca, registered under CNPJ 53.671.251/0001-64, headquartered at Margarida Rolck street, 493, Industrial District I, in the city of Bebedouro, state of São Paulo, Brazil, and according to the definition provided by General Data Protection Law "LGPD" (Federal Law No. 13.709.2018), most of the time we will be the controller of your data, therefore, responsible for defining what happens to this data and for protecting it within our corporate environment, according to the guidelines of the law.
What data does Arapiraca collect?
During your experience on one of our channels, we may collect different types of personal data, with the purpose of conference, monitoring and control, or provided directly by you, for example, to carry out your registration.
See below what personal data we can collect and in each situation:
During registration: Full name, email address, phone number, date of birth and resume.
Below, we present the information that can be collected even if the user is not registered on the Arapiraca brand platforms:
When browsing on digital platforms: IP address, information about the device used for browsing, products and categories searched or viewed, and page views count.
How we use your personal data:
We use your personal data to ensure that your service is properly completed, as specified below:
Carry out the fulfillment of requests, questions and clarifications through one of our channels and/or partners. We may also collect your curriculum to allow you to apply for selections and recruitment processes.
We use navigation data to assist in diagnosis and resolution of technical problems and to develop new features and improvements, improving your experience with our available digital channels.
With whom we can share personal data:
In order to carry out those activities listed above, whenever necessary, we may share your personal data with other companies in our economic group, with service providers, partnes or with regulatory institutions. We NEVER trade personal data. We present below a summary of these possibilities.
Service providers: in order for us to carry out the required service, we have the collaboration of a service provider, which handles the personal data collected on our behalf and in accordance with our instructions. This service provider acts mainly to assist us in data storage and processing operations, enabling the connection between the requester and Arapiraca.
Other companies in our economic group: your personal data may be shared with other companies in our economic group that operate under the same level of security and privacy - including our affiliates, subsidiaries and controllers.
Judicial, police or governmental authorities: we must provide personal data of Customers and/or Users, in compliance with a court order, requests from administrative authorities, legal or regulatory obligations, as well as to act collaboratively with governmental authorities, in general in investigations involving unlawful acts.
Potential buyers: we may share your personal data with other companies for which our economic group concludes a negotiation for sale or transfer of part or all of our commercial activity, business or operation. If the sale or transfer is not consummated, we will ask the potential buyer not to use and not disclose your personal data in any way or form, erasing them completely.
Storage and security of personal data:
We store your data securely on properly secured storage devices. We adopt techniques to protect personal data collected from unauthorized access, destruction, loss, alteration, communication or any form of improper or unlawful treatment. We emphasize, however, that no platform is completely secure. If you have any concerns or suspicions that your data is at risk, please contact us through our service channels and we will be happy to assist you. Your personal data will be kept stored throughout the period, whether you are a customer, employee, supplier or business partner. After this period, we may store your personal data for an additional period for auditing purposes, to enable us to comply with legal or regulatory obligations.
Cookies and tracking technologies:
We may use certain tracking technologies to collect information from activities carried out on our platforms in an automated manner. Information collected through such technologies is used to capture overall user behavior and collect content impression data.
Your rights as the owner of personal data:
All requests will be dealt without charge, and will be subject to a prior assessment of your identity and viability of service, in order to comply with any obligations that prevent the complete fulfillment of requests of the right holders.
Retention and deletion of your personal data:
We will treat your personal data with high levels of protection and guaranteeing your privacy, for as long as you are our customer, employee, supplier or business partner. When applicable, and even if you choose to delete your personal data from our database, Arapiraca may retain some or all of your personal data for additional periods to comply with legal or regulatory obligations, for the regular exercise of rights, any actions judicial, auditing purposes of various natures, or other deadlines defined and based on legal bases that justify the retention of this data.
We are constantly seeking to improve our stakeholders experience. Thus, our practices for handling personal data may change with the inclusion of new features and services.
We are always available to answer your questions and put you in control of your personal data.
Count on us!
Last Update: August 5, 2021